Business Plan

Our overall aim is to make launching large amounts of mass into orbit, both cost effective and safe enough to make humanity's exploitation of space viable on an industrial scale. We also plan to do this in an environmentally friendly way.

Objectives

Our first objective is to launch a prototype vehicle into space to prove that the technology works. We will do this by raising the capital for a proof of concept prototype through fundraising, investment and/or crowd funding.

The aim is to raise between £300,000 and £6 million by selling 1.5% — 30% of Carpe Astra’s Ltd. nominal 1 million shares, this means selling upto 300,000 shares at £20 each. This could be done either by the equity crowd funding route, by private investors or both.

This money would be used by Richard and Alex on a 1 – 2 year contract with the intention of building a working prototype to prove our concept is feasible in the real world as well as it is theoretically.

With the minimum amount of money we have stated we need, we will have a chance to prove our concept - but with more money the chances of success are greatly increased. The breakdown of how the money will be spent is below:
With a minimum of £300,000 raised for a one shot launch attempt, to a maximum of £6 million to consolidate our commercial world PCT rights plus making multiple prototype launches possible for an increased range of viable commercially successful outcomes.

£ 300,000	£6 million
10%	34%	Legal cost to secure UK and worldwide PCT patent rights and insurance costs for launches, vehicles, payloads and the company.
70%	30%	Contractors for build costs, R&D and prototype material costs.
10%	20%	For projected salary costs.
6%	10%	Costs for space port launches.
3%	3%	For fuels used in launches.
1%	3%	For office, travel and sales costs.

We are a new space technology company start up looking to raise funds to build proof of concept vehicles, based on our Intellectual Property assets. Currently we have not started generating revenue. However, we have raised enough funds — from a small percentage of our company equity, on the strength of our pending UK patent — to reserve the world PCT rights.

The projected revenue streams are:-

The licensing of our Intellectual Property.
The manufacture and selling of space launch vehicles and other flying craft based on our new technology.
The leasing out of said vehicles and crafts.
The selling of space flights for cargo and people.
The selling of point to point flights for operations on Earth.
The selling of adverting space on the sides of our large reusable vehicles, which should be a feasible and lucrative enterprise.

Once we have achieved a proof concept, we will then start second level fundraising for our second objective; the development of methods for the production of vehicles for space exploration and exploitation. This will be done by selling more equity in Carpe Astra and/or licensing the patent(s), leading towards sales of cargo space on the launch vehicles.

We have been and will be utilising:-

In the short term zero to low cost marketing of:
- Website
- Youtube
- Twitter
- Facebook
- Blogs
Low to high cost marketing.
- Events
  Scientific events, Media, and Conventions.
- Use of merchandising:-
  Badges, keyrings, T-Shirts, Mugs, Caps and models.
- Interviews and story
- Local newspapers.
- Radio
- TV

Long term marketing strategy

Objectives

Our first objective is to launch a working prototype.
Once we have a working prototype the second-round fund raising will commence; by licensing the patents leading towards the building, sale, and leasing of space launch vehicles for passenger, crew and cargo spaces.
The advertisement for the production of fleets, of robust flying vehicles will read as follows:–
Safe, economical, multi purpose, durable, reusable, easily upgradable and environmentally friendly SSTO (Single Stage To Orbit) vehicles.
The purpose of which will be to secure a global market and then a Solar System wide market. Enabling benefits for all.
To this end. The eventual purpose of this endeavour, is to produce a fleet of robust, safe, multi purpose, durable, single stage to orbit, reusable, updatable, economical, environmentally friendly, flying launch vehicles, that can run on cheap easily available fuels, and that can deliver everything from nano satellites to huge modular factories into orbit and above. That will be the work horse of the space industry for the next millenia and beyond.
Finally, the ultimate goal is to provide access to space for everyone on Earth, who wants the advantages of space infrastructure, in an economic way. That way true industrial economic success, prosperity, and social growth of a global society; will result into a solar system wide interplanetary one — with all the advantages that it will deliver. This will also strongly benefit those who wish to stay Earthbound, by moving heavy industry and energy production off planet. Thereby providing a safer long–term stable environment to live in. The potential to build a solar system wide market is obvious. As the amount of resources in the solar system dwarf the resources of Earth; so the Earth itself and everything on it will be less significant, when compared to the rest of the solar system and its’ eventual markets.

An example of potential future revenue

The production of environmentally friendly energy.

We think that using our system, it should be possible to make space based solar power cheaper than using existing fossil fuel systems.

In 2012 world energy use in terawatt-hours (twh) was 155,505 twh.

If sold at 4 US cents per kilowatt hour, this would be about $6.2 trillion per annum potential market; with by–product of solving climate change. If we raise the standards of living from the lowest to the highest average, there could be easily an annual market of $20 trillion per annum without any population increase.

Energy being the lowest common denominator of technological civilisation; increasing available clean energy could further increase standards of living worldwide, therefore increasing demand for power.

In 2016 the UK government agreed to pay a fixed price, or a strike price of £92.50 per megawatt hour, for power from Hinkley C. Which works out at 9.2 pence per Kilowatt hour, and that would be before any profits are made on top of that, by the usual retailers to domestic consumers.

See BBC article on it :–
BBC Hinkley C report

Space based solar power.
Keith Henson founder of the L5 Society produced a video showing how space based solar power could be bootstrapped economically with the proposed Skylon technology making space based energy viable, but by using our system we would expect that energy production would be even cheaper still.

Beamed Energy Bootstrapping

Other links on space based solar power.
Citizens for Space Based Solar Power
National Space Society: Space Solar Power
Popular Science: Self-replicating Moon-based Solar Panels
Wikipedia: Space-based solar power
The Energy Collective: Power Satellite Progress

Original space solar power guy Peter Glaser
New York Times: Pater Glaser obituary